Background: An asphalt plant is not the type of project to attract vocal support. For the vast majority of people the benefits are indirect, at best. Yet through research and carefully targeted messages, Davies found triggers that could motivate support, including less truck traffic on key routes. lower road maintenance costs to stretch tax dollars, and new jobs.
Action: Davies demystified the mixing process as similar to baking a cake. With the tone set from the start, we calmed potential opponents and recruited a small, but powerful army of supporters.
Result: When a neighboring jurisdiction strongly objected, Davies mobilized this army to overcome their objections, earning a timely approval.