When Wading Into Thorny Issues, Discretion Is the Better Part of Valor
Interview by Scot Van Kamp
..."While it’s a risky move for the president to take such a position, organizations that also take such stands could be walking on thin ice, too, says John Davies, CEO of Santa Barbara, Calif.-based Davies Public Affairs. “My rule is that a company shouldn’t take a stand on an issue outside of their industry,” says Davies. Why? There’s too many stakeholders involved, and you must respect their views as well. “You owe that to your shareholders,” he adds.
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