Background: A high-profile businessman moved to an exclusive coastal community and began acquiring renowned hotels, clubs, and golf courses -- all cherished local landmarks — with ambitious plans to modify, rehabilitate, or expand each. However, within a very short period of time, the businessman faced a firestorm of well-funded opposition. Davies was hired to help orchestrate the rollout of development plans, shift opposition to support, and maximize chances for approval.
Action: Beginning with key insiders and opinion makers. Davies identified 1,300 supporters who were motivated to come out in droves to attend hearings, write letters and emails by the hundreds, and make an overwhelming number of calls to express their support.
Result: The projects were ultimately approved by the Coastal Commission, largely as a result of overwhelming public support at the local level.